Computer Essay Topics

Computer Essay TopicsThe topic of a computer essay, in its most basic sense, can be summed up as the following: the difference between an essay and a speech. While both these types of writing are unique in that they are text documents, they do share some important similarities. Essays are written as a series of paragraphs, while speeches can be delivered orally in a slightly different way. Both are written for formal purposes, but while speeches may be intended to influence and persuade, essays tend to be written in a more general manner, such as to address a particular point or question.The first thing to remember when you are writing an essay is that it should be fact-based. Anything beyond that is considered unprofessional. An excellent essay will present all the facts in a well-supported manner and can provide easy access to the reader. It should also outline the key points that must be considered as part of the overall argument and explain how they affect the readers' evaluation of the writer's arguments.When writing computer essay topics, you should find a set of computer software that has all the features that you need. Most of these can be downloaded for free, although there are also some that require a subscription fee. Since these types of software is usually used by many students, some publishers offer specials on subscriptions. You can then pay the specified amount of money and get access to the software's powerful features.You should also consider the tone of your essay. You should take note of whether it is an analytical essay on a personal essay, or a technical essay. While all these essays may be written in a similar manner, each one can have its own individual tone. An analysis essay will need to be written to support a thesis; while a personal essay will have more emotional content.Each of these essays will need a wide range of details to support it. This is why it is very important to remember that each essay should contain only those facts t hat are central to the overall argument. In general, all important aspects of the story should be present and, in some cases, they should be given at least as much prominence as the supporting details.Once you have selected your topic, you will need to know which books to buy to support you. There are many different types of books available, some of which include software that will help you write your essay topics. There are also some which provide advice about how to write your essay topics in general.In summary, if you are looking for computer essay topics, there are several things that you will need to consider. Some are easier than others to accomplish, but if you are determined to become an essayist, you will need to find what will best suit your interests and your style.

How the Study of Sociology Helps us to Understand...

Sociology allows us to understand how different groups of people act the way they do, and also brings us into their cultures, heritage and different backgrounds. This study also explains how culture plays a role in the way different groups act, and how it reflects on their society. There are many social issues that sociology explains, such as how larger social and historical forces effect the way the communities act and how individuals act. All of these topics stress how important sociology is today, and how much of a difference it makes in the understanding of different societies. In today?s society people are influenced by the way other people live, and the way people carry out their lives. Other people like to fallow†¦show more content†¦Many people in today?s societies also like to take examples of other people and apply them to their lives to better them selves. In doing this they live their lives to the fullest and not wishing they had done something different. Sociological imagination is a very important step in the study of sociology because if the imagination is understood it is easier to understand how a society fits in together. Its sort of like a culture in a way but people adapt an social imagination not inherit it like a culture. In today?s societies there are redundent amount of cultures. Some ways to describe culture is a way a group of people live, or the way they act, live, communicate, dress, types of food. All of this ties together as being part of a culture. Mostly people of the same race, nationality live together or in the same community so it?s not that hard to adapt to another persons style of living. People do this so that they can fit in easier and be part of a group so their social imagination is the same as another person. The study of sociology studies this aspect of a societies culture. The study finds out how a culture fits in to the society and how the society revolves around the culture. It also looks at how different one culture is from another one, how different backgrounds makes an society different. If there was a basic building block to the study of sociology, culture would be it. Everything revolves around cultureShow MoreRelatedThe Importance of Studying Sociology1106 Words   |  4 PagesThe study of Sociology helps us to understand the human social relationships, why we are as we are and why we act as we do. Today’s world is a complex place, as the world continues to change and bring new ways to living with and relating to others new problems in society appeared. Sociology has a great importance as is the best approach to understand the social phenomena. The study of sociology includes the study of social behaviour and social change which can reveal how society shapes our livesRead MoreSociology : How Human Action And Consciousness Shape The Surrounding Of Cultural And Social Culture1734 Words   |  7 PagesZygmunt Bauman once said, â€Å"The task for sociology is to come to the help of the individual. We have to be in service of freedom. It is something we have lost sight of.† This quote means the main purpose of sociology is to help people with our freedom of service, because it is something we as people lost sight of. Sociology can be defined by Dictionary.com, as the science or study of the origin, development, organization, and functioning of human society; the science of the fundamental laws of socialRead MoreTheoretical Frameworks Of Sociology And Sociological Perspective Essay918 Words   |  4 Pages What does Sociology have to do with me? Why do people think or act differently than you? Why are some people rich while others are poor? Why do some commit crimes, break laws and others do not? These are all some of the questions students need an answer to, which led them to enrol to this course. â€Å"Sociology is the scientific study of individuals in groups, organizations, cultures and societies; and of the interrelationships of individuals, group, organizations, cultures and societies.† (KennedyRead MoreA Study Of Hu man Social Relationships And Organisations Essay1691 Words   |  7 PagesBowles and Gintis( 1976)† stated schools are agents for socialistation but only because it helps produce the right kind of workers for a capitalist business(p.147). This would appear to suggest that according to both social theorists there is a connection between education and social inequilty. The educational system helps ypung people to prepare for the ecomnice system. The structure of the education system helps them with displaine and to prepare them to enter the workforce. As regards to my CA briefRead MoreSociology 210 Study Guide1129 Words   |  5 PagesSociological Perspective I. The Sociological Perspective. A. Sociology is the systematic study of human society. B. The sociological perspective (Berger, 1963) helps us to see general social patterns in the behavior of particular individuals (the general in the particular). C. It also encourages us to realize that society guides our thoughts and deeds — to see the strange in the familiar (Berger, 1963). D. Sociology also encourages us to see personal choice in social context. 1. For exampleRead MoreSociology : Sociological And Scientific Study Of Human Behavior And Social Interaction1037 Words   |  5 PagesGiven the many theories and ideas that have influenced the development of sociology, it is possible to misunderstand what sociology truly means. As humanity enters into the 21st century, the study of society has become more relevant than ever. In this day and age where everybody is part of a society, it is crucial to understand the social dynamics invisible to the naked eye. Sociology provides critical insight into what problems our world currently faces and what we can do to prevent further problemsRead MoreSociology : Defining Human Behavior961 Words   |  4 PagesSociology: Defining Human Behavior In this paper we will discuss how sociology helps us to understand how human behavior is influenced by social and cultural forces and also, how society and culture are influenced by individual behavior. Sociology provides ways to understand why and how society functions. We ask ourselves how sociology helps us to understand how human behavior is guided by social and cultural forces. First of all, let us look at how sociology is defined. Sociology is definedRead MoreSociology Is The Scientific Study Of Society And Human Behavior895 Words   |  4 Pagessimple definition of sociology is â€Å"the study of society, social institution, and social relationships. Based on the textbook, â€Å"sociology is the scientific study of society and human behavior† (G-6). Through the two definitions, one can deduce that the study of Sociology is a discipline that explains and analysis the human culture in terms of their social relationships and social institutions. Sociology is a study that explains the social world which human beings live in and how it shapes their livesRead MoreAsdfghjkl894 Words   |  4 PagesSociology Research Area * * Aging and the Life Course * Alcohol and Substance Abuse * Asia amp; Asian America * Collective Behavior and Social Movements * Community and Urban Sociology * Comparative and Historical Sociology * Sociology and Computers * Crime, Law amp; Deviance * Economic Sociology * Environment amp; Technology * Family amp; Marriage * History of Sociology * International Migration * Latino/aRead MoreCriminology And Sociology And Criminology1213 Words   |  5 Pagescriminal justice and Sociology meet and come together. Sociology is a social science where the study of the development, structure, and functioning of human society happen. Criminology is also a social science that studies crime and criminal behavior. Sociologists, by studying society and relationships, are able to determine the thoughts and actions of individuals or criminals. Each science can relate to other sciences and Criminology relates to Psychology, Sociology and more. Sociology and Criminology

Autosomal Dominant Autosomal Recessive Disorder - 1048 Words

1. Autosomal dominant genes are modified copies of the gene in a given cell. This is enough for someone to become affected by an autosomal dominant disorder. The person that inherits the given disorder would do so from a parent that is also affected by the same gene. Some disorders that fit into this classification are Huntingtons disease and Marfan syndrome. When a person is affected by an autosomal recessive disorder, both copies will be mutated in these genes. When a person has been diagnoses with an autosomal recessive disorder, the parents will each be a carrier of one copy of each mutated gene, however, they will typically not display any signs of symptoms of having this condition. Autosomal recessive disorders are not necessarily passed down to each and every generation, but can also skip generations as it transforms. Some well-known diseases that are autosomal recessive are cystic fibrosis, as well as sickle cell anemia. X-linked dominant disorders are produced by changes of the X chromosome on the gene. Females have two X chromosomes. A mutation in one of the two copies of the gene of each cell is enough to cause a disorder. Males only have one X chromosome, so metamorphosis in only one copy of the gene from each cell is a foundation for the disorder as well. Males can also not pass the gene on to another male, such as their son. It is also not uncommon for males to experience more severe symptoms or reactions of the disorder than that of a female. An exampleShow MoreRelatedHuntington s Disease : An Autosomal Recessive Autosomal Dominant Autosomal Disorder2037 Words   |  9 PagesAbstract Huntington’s disease is an autosomal, dominant inherited disorder caused by a polyglutamine expansion at the amino-terminal on the huntingtin protein. It causes a progressive degeneration of spiny nerve cells in the striatum and cortex of the brain, impairing a person’s functional and cognitive abilities. Polyglutamine repeats of 36 are found to be non-threating but sequences containing an additional two or three repeats are associated with Huntington’s disease. According to aggregationRead MoreUnit 5 : From Autosomal Dominant Traits940 Words   |  4 PagesConstruction: Part 2: Autosomal Dominant Traits: Part 3: Autosomal Recessive Traits: Part 4: Sex-Linked Inheritance: Part 5: Population Genetics: (SKIP) Part 6: Unsettled Issues: Part 1: Pedigree Construction: â€Æ' Part 2: Autosomal Dominant Traits: 1. Do autosomal dominant disorders skip generations? No autosomal dominant disorders do not skip generations; they pass on through each generation. If parents have a child, their child will receive the same autosomal dominant disorders that the parents hadRead MoreSymptoms Of Autosomal Dominant Disorders929 Words   |  4 Pages In Sickness and in Health: A Trip to the Genetic Counselor Part 2: Autosomal Dominant Traits 1. Do autosomal dominant disorders skip generations? No, autosomal dominant disorders do not skip generations; they pass on through each generation. If parents have a child, their child will receive the same autosomal dominant disorders that the parents had. And the opposite, if the parent doesn’t have any autosomal dominant disorders, then the child won’t have any either. As well, on the pedigree chartRead MoreThe National Institute Of Health1256 Words   |  6 PagesThe National Institute of Health (2014) listed the most common form of familial hyperinsulinism to be an autosomal recessive genetic defect that is common among the Ashkenazi Jewish population. This condition affects 1 in 66 carriers who are Ashkenazi Jews since they have reported consanguineous marriages (NIH, 2014). Among Ashkenazi Jews, two single ABCC8 mutations account for 90 percent of cases of familiar hyperinsulinism (Mazor-Aronovitch, et al, 2007). The incidence of FHI in individuals ofRead MoreSymptoms Of Autosomal Dominant Disorders1126 Words à ‚  |  5 PagesTrip to the Genetic Counselor Part 1: Pedigree Construction: â€Æ' Part 2: Autosomal Dominant Traits: 1. Do autosomal dominant disorders skip generations? No autosomal dominant disorders do not skip generations; they pass on through each generation. If parents have a child, their child will receive the same autosomal dominant disorders that the parents had. And the opposite, if the parent don’t have any autosomal dominant disorders, then the child won’t have any. 2. Could Greg or his mother be carriersRead MoreCongenital hearing loss is described as hearing loss that exists at birth. Factors responsible for1200 Words   |  5 Pagesother organ systems) or nonsyndromic (no associated visible abnormalities of the external ear or any related medical problems)†¦Ã¢â‚¬  Over 400 genetic syndromes are associated with congenital hearing loss. These include Treacher Collins, an autosomal dominant disorder and Down syndrome, an x-linked hearing loss. Although congenital hearing loss can be difficult to live with, hearing aids, surgery, and therapy are all available as forms of treatment. Hearing loss must be treated as soon as possible toRead MoreThe Genetic Conditions of the Waardenburg Syndrome Essay840 Words   |  4 Pages(Genetics 2013). Cases of Waardenburg Syndrome are not very common. There are different types of symptoms of the syndrome. Waardenburg Syndrome can be inherited either on an autosomal dominant pattern or autosomal recess ive pattern (Calendar 2013). The ways of diagnosing Waardenburg Syndrome include certain tests to detect the disorder. While Waardenburg Syndrome cannot be cured, treatments can be given to lessen the effects. Like other diseases, Waardenburg Syndrome has certain symptoms, inheritance patternsRead MoreParkinson s No Longer Happens But Is Inherited1181 Words   |  5 Pages Parkinson’s no longer happens but is inherited An autosomal recessive is how one inherits a trait, disorder, or disease that is passed or shared through families. Whether it is albinism or red hair (also referred to as day walkers or ginger) height or heath both parent carry the autosomal trait that is passed to the child. An autosomal recessive disorder means that two copies of an abnormal gene must be present in order for the disease or trait to develop. A mutation in a gene on one of the firstRead MoreAnnotated Bibliography On Polycystic Kidney Disease752 Words   |  4 PagesAssessment details: An Inherited Genetic Disease Title: Polycystic Kidney Disease Introduction Polycystic Kidney Disease (PKD) is a fairly common genetic disorder of the kidneys. It affects approximately 1in 750 people. There are 2 types, the autosomal dominant (ADPKD) and the autosomal recessive (ARPKD). Autosomal dominant (ADPKD) is far more common of the two. The disease presents with lots of cysts on the kidneys and can not be cured. Medication can manage the symptoms. The symptoms includeRead MoreFactors Affecting Human Development During Phases Of Meiosis And Mitosis2070 Words   |  9 Pagessyndrome, and Turner’s syndrome. The Mendelian principles of genetics developed by Gregor Mendel include the patterns of autosomal recessive and autosomal dominant. Autosomal dominant and recessive inheritance patterns can cause disorders such as: Marfan syndrome and Huntington disease from the inheritance of dominant alleles, and cystic fibrosis and sickle-cell disease from recessive alleles. Polygenic and mitochondrial inheritance are forms of Non-Mendelian inheritance pat terns. Polygenic inheritance

Motivation Theories At A Very Young Age - 1450 Words

Motivation is an important factor in one’s life. You learn what motivates you at a very young age. Although you may not know the word or understand what it means, you still accomplish a goal to receive a reward or know not to do something that will get you in trouble. Why do you do the things you do? Why do you get excited when presented with a positive reward or upset when presented with a negative reward? It’s all about you and what you desire most or want to avoid; and it differs in each individual. When a young teenager is told to clean his room and then he can go to the movies, this is a positive reinforcement or motivator to get the parent’s desired outcome. When you apply the motivation theories in the workplace, the main goal is to have the employee perform their duties to achieve the company’s desired outcome. There are several motivational theories offered as templates for organizations to utilize the way they see fit. The ultimate outcome of th ese theories is that the employee with the right motivator, whether it’s positive or negative reinforcement, will encourage the employee to perform at their best. The leadership-follower aspect is crucial in motivating correctly in the workplace. Keywords: motivation, socialization, employee compensation, self-fulfillment, rewards, positive reinforcement, negative reinforcement, Frederick Taylor, Elton Mayo, Abraham Maslow, Frederick Herzberg Integrating Motivational Theories in the Workplace Welcome to the 21stShow MoreRelatedMaslow s Theory Of Human Motivation1560 Words   |  7 Pagesâ€Å"what motivates humans?† In the year of 1943, Abram Maslow wrote his paper A Theory of Human Motivation. In this paper, Maslow described a theory in which he claimed that all people had basic needs, and these needs were fulfilled in order of their importance to the individual. Each need would need to be met prior to working towards another need, eventually achieving the ultimate goal of self-actualization. This theory is the basis of the humanistic perspective, which believes that the values ofRead MoreSocial Psychological And Biological Factors1709 Words   |  7 Pagesover 19 and are consistently higher than persons over 25 (K. Richards, 2011) . This essay will explain why and also how youth crime is highest in late adolescence but declines in early adulthood. This will be shown through relevant theories for example Robert Agnews theory on adolescent peak in offending and also with reference to recent research from theorists like (Laub and Sampson, 2003) , which explain how through social psychological and biological factors can be a trigger for crime among youthsRead MoreHealth Belief Model: Condoms and Sexual Risk Essay1458 Words   |  6 Pagesto participate in disease prevention and detection programs. The theory is one of the most health behavior theories, which is used to explain behavior change and maintenances, but often times used to predict behavior outcome (Glanze, Rimer, Lewis, 2002). The key concept of the health belief model includes threat perception (perceived threat), behavioral evaluation, self-efficacy and other variables. The threat perception has very great relevance in health-related behaviors. This perception areRead MoreTeacher ´s and Learning and the Example of the Movie Dangerous Minds861 Words   |  3 PagesMinds† was a move to encourage teachers to never give up on the students. Giving students motivation and understanding will go a long way. The students in the movie were misunderstood and rude to all of the teachers. The past teachers had given up on the students but the current teacher, Ms. Johnson, did not give up on the students. Ms. Johnson incorporated a few learning theories that turned out to be very affective. As students struggle in the classroom, the teacher will aid and support each studentRead MoreSummarizing Articles Assignment935 Words   |  4 PagesFalling and White-Collar Crime Purpose of Study The purpose of this study is to prove or disprove criminological theories of motivation regarding the commitment of white-collar crime. The studys purpose is to determine what, if any, measurable motivation motivated people who retained white-collar positions to commit white-collar crimes. The primary hypothesis is that this motivation is directly related to a fear of falling or a fear of losing what one has worked hard to obtain. Who or What wasRead MoreThe First Hourly Paid Job953 Words   |  4 Pagesmoney or have the finer things in life. My parents often struggled to pay the bills, but always managed, some how, some way. With that upbringing, I’m not sure that I ever really thought about jobs as much more that a way to earn money. So at a young age, my perspective of what motivated people who work was strictly money. Over the years I have had several jobs, but finally settled on a career in the medical field, or specifically the medical laboratory industry. I started off as a medical labRead MoreJuvenile Gangs Essay980 Words   |  4 PagesDepartment statistics, are (Siegel and Welsh, 2011).† We see that juveniles have more access, and more use of the weapons of violence, including gang affiliation. So why do young people join gangs? First of all, the gang members are minorities of Hispanic, African-American, and Asian. â€Å"There are two basic reasons for a young disadvantaged youth to join a gang: protection, and a sense of the family which he does not have at home- assuming he still has a home to call his (Siegel and Welsh, 2011)Read MoreFactors Affecting Second Language Acquisition1417 Words   |  6 PagesMuedra Peris Module QXL-4413 - ELF Theory Assignment 1 Factors Affecting Second Language Acquisition According to Lightbown and Spada, when teaching English as a Second Language we have to take into account certain characteristics in our learners that may lead to a more or less successful language learning. The characteristics discussed in this chapter are intelligence, aptitude, personality, motivation and attitudes, learners preferences and beliefs and age of acquisition. Intelligence, traditionallyRead MoreHow to Motivate Fred Maiorino1564 Words   |  7 Pagesthe dismal of a long-time loyal employee. The major issues associated with this motivation problem include Reed’s unsuccessful leadership attempt, the de-motivating factors of the appraisal system, and the violation of the psychological contract. One major issue is Reed’s unsuccessful attempt at leading Fred. One could describes Reed’s leadership style as a directive leadership behavior of the path-goal theory that one typically uses with a new employee or a transactional leadership style thatRead MoreA Study On Premarital Cohabitation1107 Words   |  5 Pagespremarital cohabitate had more positive problem solving skills and more positive help seeking methods than couples who did cohabitate before marriage. Despite the negative consequences, there are still many reasons young couples are choosing to cohabitate. Researchers have found that young couples cohabitate before marriage in order to test their relationship and attempt to â€Å"divorce-proof† their marriages (Manning Cohen, 2012). Oppenheimer (1988) argued â€Å"facilitates the kind of interaction that increases

The Irish Girls Rising Building The Women s Labor...

The articles being reviewed for this essay are The Irish Girls Rising: Building The Women s Labor Movement In Progressive Era Chicago and â€Å"There Are Plenty Of Women On The Street: The Landscape Of Commercial Sex In Progressive-Era Philadelphia†. The goal of this essay is to provide an opinion and compare or contrast the articles pertaining to the women during the progressive era. Each article reveals two of the different ways women during the progressive era earned a living and what the circumstances arose surrounding their occupations. â€Å"There Are Plenty Of Women On The Street† focused on how prostitution was widely practiced in Philadelphia, PA during the Progressive Era. This article divulged how an investigation into prostitution during 1910-1918 in the Philadelphia area revealed how common the practice of selling sex for money was. The investigators found prostitutes working in dirty and indecent houses, massage parlors, saloons, and brothels. The number of women found and arrested in and around these places amounted to over 3000. The large numbers of women were collected from three areas located in Philadelphia: the Tenderloins, Seventh Ward, and Market Street. The Tenderloins was situated near the north of Philadelphia’s business district and was considered to be where prostitution was more rampant out of the other two areas. â€Å"In short, the Tenderloins accounted for between 75 percent and 80 percent of arrests for streetwalking in the city† (Kahan). MarketShow MoreRelatedEssay on The Market Revolution1054 Words   |  5 PagesAmerican History I The Market Revolution During the late 1700’s, the United States was no longer a possession of Britain, instead it was a market for industrial goods and the world’s major source for tobacco, cotton, and other agricultural products. A labor revolution started to occur in the United States throughout the early 1800’s. There was a shift from an agricultural economy to an industrial market system. After the War of 1812, the domestic marketplace changed due to the strong pressureRead More The Market Revolution Essay1042 Words   |  5 Pages During the late 1700’s, the United States was no longer a possession of Britain, instead it was a market for industrial goods and the world’s major source for tobacco, cotton, and other agricultural products. A labor revolution started to occur in the United States throughout the early 1800’s. There was a shift from an agricultural economy to an industrial market system. After the War of 1812, the domestic marketplace changed due to the strong pressure of social and economic forces. MajorRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. 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Revised and Expanded Edition E SSAYS ON _ T WENTIETH- C ENTURY H ISTORY Edited by MichaelRead MoreLenin13422 Words   |  54 PagesVladimir Ilyich Lenin Ð’Ð »Ã °Ã ´Ã ¸Ã ¼Ã ¸Ã'€ ИÐ »Ã'Å'Ð ¸Ã'‡ ЛÐ µÃ ½Ã ¸Ã ½ | | Lenin in 1920 | Chairman of the Council of People s Commissars of the Soviet Union (Premier of the Soviet Union) | In office 30 December 1922  Ã¢â‚¬â€œ 21 January 1924 | Preceded by | Position created | Succeeded by | Alexei Rykov | Chairman of the Council of People s Commissars of the Russian SFSR | In office 8 November 1917  Ã¢â‚¬â€œ 21 January 1924 | Preceded by | Position created | Succeeded by | Alexei Rykov | Member of the PolitburoRead MoreA Picatrix Miscellany52019 Words   |  209 PagesLondon, The Warburg Institute, University of London, 1962 French B. Bakhouche, F. Fauquier, B. Pà ©rez-Jean: Picatrix Un traità © de magie mà ©dià ©val. 388 p., 130 x 210 mm, 2003, Paperback ISBN 2-503-51068-X, EUR 37.91. Newest critical edition. French S. Matton, La magie arabe traditionelle, Paris, 1977 (incomplete) Latin Picatrix: The Latin Version of the Ghà ¢yat Al-Hakà ®m, ed. David Pingree (London, Warburg Institute, 1986). Spanish Abul-Casim Maslama ben Ahmad: Picatrix (El fin del sabio y el mejorRead MorePropaganda by Edward L Bernays34079 Words   |  137 PagesAdvertising Association; National Aeronautic Association; Albany Institute of History and Art; Amen Corner; American Academy in Rome; American Antiquarian Society; League for American Citizenship; American Federation of Labor; Amorc (Rosicrucian Order); Andiron Club; American-Irish Historical Association; Anti-Cigarette League; Anti-Profanity League; Archeological Association of America; National Archery Association; Arion Singing Society; American Astronomical Association; Ayrshire Breeders Association;Read MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagescustomer markets, these total (i.e., hard assets as well as soft assets ) capacities are the competitive strengths through which pacesetters bring together the kinds of customer product and services value packages whose sale creates the kind of business-building, full-satisfaction customer experience that develops loyalty and repeat business. This integration of total capacities is the key to sustaining profitability today. Pacesetter companies are increasingly moving to manage and lead their organizationsRead MoreProject Mgmt296381 Words   |  1186 PagesTeams Chapter 3 Organization: Structure and Culture 2.4.1 Organization cultures [G.7] 2.4.2 Organization structure [9.1.3] 9.1.1 Organization charts 1.4.4 Project offices Chapter 4 9.2 Building the team (.1.3) [3.5.3] [App G.2 Building teams] 9.4 Managing the team 9.3.2 Team building activities 9.2.4 Virtual teams 9.3.3.1 Team performance [9.4.2.2] 9.4.2.3 Conflict management 9.3.2.6 Recognition and awards Defining the Project 4.1 Project charter 5.1 Gather requirements 5.2Read MoreDeveloping Management Skills404131 Words   |  1617 Pagesbuilt-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul SingaporeRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagessuccessful. With the addition of Google and Starbucks, we have moved Entrepreneurial Adventures up to the front of the book. We have continued Marketing Wars, which many of you recommended, and reinstated Comebacks of firms iii iv †¢ Preface rising from adversity. I have also brought back Ethical Mistakes, because I believe that organizations more than ever need to be responsive to society’s best interests. Altogether, this 11th edition brings seven new cases to replace seven that were deleted

Approaches To Baseline Studied Human Healt â€Myassignmenthelp.Com

Question: Discuss About The Approaches To Baseline Studied Human Health? Answer: Introduction The report is about the supply chain trends issues which are being seen to be faced by the different retailers and the other operations of the logistics. This includes the positions of the NSW and how the different studies that are being conducted based on the indication of the ports with congestion. It includes the congestion of the ports with the other adjoining areas for the NSW like the Port Botany, Kembla and Jackson. The study is based on handling the capacity of the materials with the practices of the state which includes the increased cost mainly due to the congestion and handling the routes on the traffic. The lack of the availability of land in the Western Sydney has been a major problem for the people which requires the improvement of the different logistics infrastructure (Spooner et al., 2001). This is the major concern for the study that is in accordance to the company case study of Qube Holding Ltd., where Kiosk Zara supply chain operations and the other organisation a re facing the similar issues. The case is about the different issues which are common to the companies. The trends suggest about how Zara is facing the issues with the declining of the customer quality and the services. The focus of the report is to handle the different concerns where the relation is to the supplies who tend to breach the code of conduct with the fast fashion supply chain. The operations of the logistics are operated in Moore bank in Western Sydney where the potential and the problems of the different facilities are related to work on the contribution to the infrastructure development with the market development in the Brookfield infrastructure (Andrew et al., 2000). There are different issues related to the search and handling the system contribution of the government for a better improvement and the standards presented with the situations of the logistics issues. The operational sustainability is based on the different standards and the studies which are conducted on the different platforms. Problems of the NSW As per the research, it has been seen that there are different problems which are being faced by the Western Sydney and have different issues related to the scattering of the terminal points as well. The control of the logistics operations of the state and the other guideline standards is for demand of the materials that are not set in line with the timely supply of the different material. It has been seen that there is a major lack of the stakeholder attention which affect the companies that are involved in the functioning of the business (McKeown, 2017). The Government is working on the different issues with the port operations and the optimised forms of the usages that are available for the land area. This includes the scope of the rail routing near the port of Kembla. As per the analysis, there are companies like Qube Holdings which have been able to take the initiatives about the intermodal standards at the Moore bank, where the companies are working over handling the different challenges on the network routing system. This also affects the interruption of the trading route with the inland passenger rail service that comes from the Melbourne to Brisbane (King, 2015). The standards are defined to take hold of the company transhipment of material with the questions about the intermodal terminal services. One needs to handle the delivery of the open-ended logistics solutions with different objections that have been by the Liverpool Council and relates to the potential that includes the hazard of the health and the carbon emissions. There are companies like the Zara supply chain operations which focus on the breaching effects with the supply chain practice. The company has been able to take control of the different products till it has been delivered to the end of the customer. Some of the unethical practices are related to the operations with the rise in the ethical issues and the needs of the company. The improvement of the social and the working conditions are considered as the important priority for the employees (Webb et al., 2015). Any of the unavailability of the different numbers of the stevedoring companies is also considered to be the major issues. It is important to take hold of the tenants who are near the area of the port. This will handle the situations for the companies like Brotherson Dock and Container Terminals in Australia to work on the different annual demands of the people. The annual airport terminals are also facing the issues related to the increase in the traffic in the air with the other route connections that have been in the Wester Sydney Freight line. The increased level of the cargo operations and the ecommerce development has been the major issues for the traffic handling (Chojenta et al., 2014). There are different action plans that have been taken by the government to make sure that the company is able to meet the requirements of the people. The long-term planning has been mainly affected by the increased concern that relates to the different issues of the health and the environment. The government need to focus on the issues and the problems which includes the lack of the availability of the free land system in NSW. Hence, for this, there is a need to focus on how the trading routes could be improved with easy handling of the facilities or the conflicts which are related to the transit of the materials. The additional route for the rail has been introduced and worked upon the year 2013, by the government (Higgins et al., 2015). As per the KPMG model, it has been seen that there are certain issues which are related to the labour handling as well with the entry of the new trust drivers that tend to increase with the change in the market pricing. There is a major lack in the handling of cargo systems with the party logistics operators who add the conditions of the present situation. The skills are based on upgrading and working over the leadership and management skills with improved operations. Measures for solving the issues of NSW To work on the development of the different infrastructure patterns, the companies are coming with improvement in the operation of the Port of Patrick Port division of Assiano. There are different solutions to the problem to meet the issues of the higher demands of the logistics along with the other networking standards (Dahlen et al., 2014). The need is to handle the augmentation with the focus on the different rail routes and the increased handling of the flowing operations. The service speed with the other problems are generally related to work on the intermodal hub system which need to be addressed and handled through the logistics which are delivered in the southern highland system. The portions are depending upon the regions which have been able to produce and set a better rail route system with the reduction in the congestion of the traffic of the road transiting points. It includes the handling of situations related to the Moor bank and Port Botany. Here, the study is about w orking over the different amount of the potential with the connections of the West line M7 with the connections that are done to the motorway routing of the western Sydney. The Government also need to focus on the tremendous potential with the roadways that lead to handle the Hume Highway via Wilton. The rail route of the Port Kembla is seen to be likely less disrupted by the transhipments through the route of the rail (Dahlen et al., 2014). The access to the Sydney intermodal and the other M7 route could be found important for the improvement in the services in the logistics hub of Sydney. The linking routes are generally seen where NSW works on the improvement with the handling of the transportation through the different types of the route systems of the rail. There are different issues related to the working and the workforce problems that could easily be managed and handled through the Transport for the New South Wales (TFNSW) where the organisation also need to focus on the presentation of the different delivery cycles and then handling the improvement of the customer services as well. The planning and the transport is based on working over the logistics and the development that is through the TFL in New South Wales. The assess is based on the presentation of the requirement with the aid to find the shortage related to the industrial requirement and transportation. Zara focus on the presentation of different operations for the logistics which takes hold of the leveraging factors as well (Vaneckova et al., 2014). Here, the company has been able to make sure of the different investments with the production and the other facilities of the distribution. It includes the supply activities and then working over the responsive factors, where Zara includes the investments for the larger amount of the money and handling the increased speed of the supply chain operations. Government Initiatives for the improvement As per the research, there is a need to focus on the improvement measures which will include not only the system measures but also include the improvement mainly through the system standards and the Public private partnership initiatives. The improvement of the supply operations for the Qube Holdings is based on the setup where the transportation is mainly done through the intermodal transport where the connections are for the Pot Botany with the Suburbs of South Australia. The project is not aimed for the location of the imports and the exports rather the selection is based on the improvement of the trading route of the NSW. (Juraskova et al., 2013) There are different forms where the site selection is done with building all the important requirements that will lead to the improvement of the failing demands. The improvement of the logistics operations and then working over the proposed intermodal measures is important as per the chairman of Qube logistics Maurice James. Here, NSW al so need to focus on the major impacts with the facilitations that are based on handling the route of the transport from the Moore bank to the port of Botany. The site selection for the building of the different logistics is found to be primarily more than 240 hectares of the free land. The development and the storage with the supply chain operations is based on the issues which relate to the warehouse manager and the tenants who will be able to suffice a demand for the better services. To meet the demands of the present scenario, the focus is on handling the failure of the demands of any rail route service along with aiming to improve the different operations of the logistics. The tenants of the warehouse and the other logical operators need to work on the improvement of the situations from the proposed intermodal project. The NSW Government has been able to fund the project with $250 Million in the time of the 5 years with the focus that included the category of the different open access regimes with better policies for the pricing (Vaneckova et al., 2014). The Government has been able to take the initiatives that include the different third-party operators with the opportunity to easy access the Moore bank. The mechanism is based on ensuring all the policies of the government and making sure of the processes to handle the gain through a proper setup of the intermodal standards. The benefits are not only observed but involves the distribution of the logistics services through the handling of the railway services which is set in cooperation to the other models of the facilities for the transport. There are different initiatives which include the development with easy specialisation of the grain product handling. The state government has been also able to focus on the refined formats with the operations that include the details of the Intermodal logistics centre along with handling the terminals of the rail, and Port Botany. There are different issues related to the government action plans with the suggestion by the Government that aim to expand and work on the terminal spacing of the Jackson port. The aim is to build the new port facility at Botany with easy carrying out of the dredging activity with accommodation to the increased demands. The Government initiatives works on the new road terminal points with the improvement of the container operations that are set at the port Botany. The Government need to focus of the expansion with the handling of the different limited distributed operations (Higgins et al., 2015). There are initiatives that are based with the Government like the incorporation of the Warfare at Port will promote the growth with international tourism along with the operations of the supply chain development. Conclusion According to the extensive analysis and the patterns, Qube Holdings and Zara is working on the handling of the rail networks with easy congestion processes that are done in NSW. With this, there other tools that related to the implementation to improve the efficiency of the present situation. The Public Private partnership has been able to involve the solutions to address the issues which are related to the intermodal logistics. The report focusses on the sustainability with the easy and the proper utilisation of the resources of land. The logistics centre with the Southern Highlands of the southern Sydney, where the Government initiatives also focus on the sustainability for the operational development (Dahlen et al., 2014). There is different analysis with the improvement in the Moss Vale enterprise zone that will lead to the beneficiary standards and facilitating the current logistics operations. References Andrews, G. and Henderson, S. eds., 2000.Unmet need in psychiatry: problems, resources, responses. Cambridge University Press. Chojenta, C., Harris, S., Reilly, N., Forder, P., Austin, M.P. and Loxton, D., 2014. History of pregnancy loss increases the risk of mental health problems in subsequent pregnancies but not in the postpartum.PLoS One,9(4), p.e95038. Dahlen, H.G., Tracy, S., Tracy, M., Bisits, A., Brown, C. and Thornton, C., 2014. Rates of obstetric intervention and associated perinatal mortality and morbidity among low-risk women giving birth in private and public hospitals in NSW (20002008): a linked data population-based cohort study.BMJ open,4(5), p.e004551. Higgins, V., Love, C., Dunn, T. and Lemerle, D., 2015. Why do farmers partially adopt conservation farming practices? A sociological study of stubble retention in NSW and Victoria. InProceedings 17th Australian Agronomy Conference, Hobart. Juraskova, I., Jarvis, S., Mok, K., Peate, M., Meiser, B., Cheah, B.C., Mireskandari, S. and Friedlander, M., 2013. The acceptability, feasibility, and efficacy (phase I/II study) of the OVERcome (Olive Oil, Vaginal Exercise, and MoisturizeR) intervention to improve dyspareunia and alleviate sexual problems in women with breast cancer.The journal of sexual medicine,10(10), pp.2549-2558. King, R. ed., 2015.Return Migration and Regional Economic Problems (Routledge Library Editions: Economic Geography)(Vol. 6). Routledge. McKeown, T., 2017. Job Quality in Australia: Perspectives, Problems and Proposals, edited by Angela Knox and Chris Warhurst. The Federation Press, Annandale, NSW, 2015, 208 pp., ISBN: 9781862879669, $60.00, hardback. Spooner, C. and McPherson, M., 2001.In what Ways Do Police Contribute to the Prevention Management of Alcohol-related Problems in NSW?: An Overview. National Drug and Alcohol Research Centre, University of New South Wales. Vaneckova, P. and Bambrick, H., 2014. Approaches to baseline studies of human health in relation to industries with potential environmental impact: Contribution to the independent review of coal seam gas activities in NSW. Webb, B.C., Whittle, T. and Schwarz, E., 2015. Provision of dental care in aged care facilities NSW Australia?Part 2 as perceived by the carers (care providers).Gerodontology,32(4), pp.254-259.

Marketing Fundamentals Marketing Macro Models

Question: Describe about the Marketing Fundamentals for Marketing Macro Models. Answer: Introduction This report has been highlighted the concept of marketing fundamentals. In this context, Australian gym wear manufacturing company has been considered. This study has discussed the marketing macro models as well as the opportunities and the threats of the mentioned companies have been described. In order to identify the involvement level, it is necessary to understand the consumer audit's performance. Hence, this study has analysed the consumer decision making procedure. In addition, to understand the study, the positioning map is playing an important role. Therefore, in this report, the performance of Australian gym wear manufacturing company such as Reebok has been taken. On the other hand, in order to understand the performance of this company, the performance of other two gym wear manufacturing companies such as Pacific brands and Rip curl has been mentioned. Situation analysis Industry (Company) Reebok international Ltd. is familiar for the athletic and gym wear manufacturing company. In the year of 2005, Reebok has planned to opening up of new manufacturing organisation in Australia. With the increasing of time, the business of this company has been growing. By the year of 2010-2011, this company has been selling approximately 125000 gym wear jerseys. Reebok has been generating as the supplementary of Adidas (Baines, Fill and Page 2013). Size From the income statement of this mentioned company, it can be observed that total sales has been increasing over the time. Revenue of this company has also been increased whereas net income has been decreased from the year of 2013 to 2015. In addition, the amount of total current assets obtained by the company has been decreasing with the rise of time. The amount of current asset was 59.12 while the amount was 56.19 at the end of 2015 (Brunswick, 2014). Growth In order to discuss the growth of Reebok, it can be observed that the percentage of revenue has been significantly increased from 8.74% in 2013 to 9.81% in 2015. On the contrary, the percentage of net operating income has been decreased from 9.39% to 4.12% from 2013 to 2015 (Newton et al. 2013). In this essence, the percentage of net income obtained by this definite company has also been decreased from 11.23% to 4.97%. Industry trends According to Cannon and Yaprak (2014), it can be observed that the demand for the gym wear equipments has been increasing in Australia day by day. In this purpose, it can be stated that most of the people are conscious about their health and want to go to gym. Therefore, the purchase of gym apparel has been rising. Hence, it can conclude that the trend of this industry has been developing over time (Chan, Kwong and Hu 2012). Competition Major competitors Two competitors of Reebok in Australia are such as Pacific brands and Rip Curl. Pacific brands was originated in Melbourne, Australia. It specialised in the production of Athletic boots for Men (Chan, Kwong and Hu 2012). The materials they used is rubber for the manufacturing of rubber boots. On the other hand, Rip curl is also known as the Australian sports shoes manufacturer organisation. These shoes are also used as the gym accessories. Pacific brands: Strengths Weakness Environment soothing items Greater amount of burden of debt Aimed to the equipments differentiation Poor cost structure Brand name Work incompetence Manufacture different products Poor revenue Rip curl: Strengths Weakness Consider the monetary assistance Unable to estimate the future debt Appreciable profitability as well as revenue Poor tax structure Barriers to the enter in the market Lower rate of productivity Labour cost reduction Small business activity Market shares Figure 1: Market share of Reebok in Australian market (Source: Chen and Bell 2012) From the above figure it can be seen that the market share of Reebok within the industry is highest compared to the other manufacturing companies. Strategic models Pacific brands: Ansoff matrix Market penetration Rubber made of athletic shoes for males Product development Planned to manufacture other gym apparels Market development Planned to open a new branch in China Diversification This specific company focused to move to China with the production of new items (Chon 2013). BCG matrix Cash cows Focus to enhance the inflow of money Stars Aimed to maintain the at least one star in their business Question marks Transfer the predicted star to the profitability statement of the company Dogs Aimed to the production of new items and value the products (Chon 2013). Rip Curl: Ansoff matrix Market penetration Specialisation sports shoes manufacturing Product development Other gym wears Market development Planned to open in New Zealand Diversification Opening of new store in New Zealand with the production of other gym apparels (Chen and Bell 2012). BCG matrix Cash cows Focused to maintain the overall sales volume or the market share Stars Always tried to develop or raise the share of the market Question marks Adopt of new strategies Dogs Manufacture new products (Cross, Belich, and Rudelius 2015) Customer Buyers choice depend upon the individual taste and preferences. In addition, Newton et al. (2013) added that the consumer decision making procedure is necessary to estimate in this scenario. Decision making process High involvement Low involvement Track pant, Shorts for the men etc Explore more different types of Gym shoes The above table depicted that the customers of Reebok are willing to get track pants and shorts. Customer audit In the words of Dowell et al. (2012), customer audit is based upon the review of the consumers. In addition, it can be already observed that Reebok has the specialisation in the production of gym track pant and shorts for male. This company always tried to maintain the quality in their manufactured products. As a result, it can be stated among the total market share in Australia, Reebok obtained the higher market share. Explanation of the audit As it can be observed that the income statement and the operating net income has been decreasing from the past years in the current years. Hong (2012) mentioned that as this company has acquired a greater in the industry, therefore, it can be predicted that there is a possibility of Reebok to overcome this situation. As a result, the company can earn higher profitability in the next years. Climate Political As per the statement of Jones (2012), it can be seen that government of Australia imposes tax and intervene in the business procedure of the manufacturing company. This will hamper the decision making process of the companies. In this occasion, it can suggest that sometimes it is not necessary to allow for export of the produced equipments. It will effectively decrease the total sales of the company. Economic The economic equipments can influence the production of the gym wears as well as the purchasing power of the company. Ko et al. (2012) stated that increase in the purchasing power will effectively raise the spending. Social Based on the taste, preferences and choices of the several customers, it can be mentioned that sales of the manufactured products can be fluctuated. As per the requirement of the consumers such as for the track pants or shorts, production of the company will depend. Technological According to Malhotra (2012), the adaption of technology has a positive impact on the rise of the production as well as the total sales of the gym wear production. In turn, this will enhance the price of the items. Nevertheless, the quality of the product will significantly increase (Cannon and Yaprak 2014). Demographic As per the demographic demand, Reebok aimed to manufacture differentiated products. This will reflect to produce several types of gym wears based on the preference level of the customers (Morritt and Weinstein 2012). Natural In this purpose, it can be stated that different harmful gases, which emit due to the production procedure, may hamper the health condition of the workers. This in turn decreases the overall production of the company. Opportunities and threats Opportunities Threats According to Muhamad, Melewar and Faridah Syed Alwi (2012), the opportunities of Reebok can be discussed that this company acquired a larger share in the market of Australia compared to the other company. Okazaki (2012) criticised that the financial statement and the profitability statement has been decreased with the increase of time. Therefore, the growth rate of this company has been decreased as well. Collaborators Intermediaries In this context, it can be mentioned that in case of the manufacturing process of gym wears, the organisation has different intermediaries and raw materials (Palmer 2012). After the production, Reebok requires to pass through different steps, where the raw materials have perform the necessary steps. This will helpful to transfer the manufactured products to the target consumers. Suppliers The suppliers of the company are assumed as the raw materials providers, distributors etc. Sanchez-Hernandez et al. (2013) opined that they are the wholesalers or the retailers of the organisation. In order to complete the overall steps of the manufacturing or the production, these suppliers used to play an important role. Segmentation Figure 2: Market segmentation (Source: Sharma and Lambert 2013) From the above figure it can be observed there are different process, which is beneficial to divide the greater size of industry into the comparatively smaller segments. Each of the following process is necessary to yield different data for the sake of the target market. Demographic This stage is constructed based on the equipments such as occupation, age, gender, standard of living and the income level. Therefore, Palmer (2012) cited that demographic segmentation is important to identify the demand of the different age groups. In addition, it also can assumed that higher the income level of the buyers, larger will the price of the manufactured items. Geographic This type of segmentation is depend upon the taste and preferences of the different geographical region. This is helpful to determine the requirements of the consumers and the business will successful (Okazaki 2012). Psychographic as per this type of market segmentation, the business is aimed to the lifestyle of the customers. Hence, the willingness of the consumers can be evaluated. Behaviour Morritt and Weinstein (2012) mentioned that according to behavioural segmentation, the knowledge, loyalty of the consumers are important to determine the frequency of the usage of the products. Target markets Depending upon the above four discussed segmentation, the geographic and the demographic segmentation are concluded in this report. Therefore, it is relatively easier to consider the regional and the cultural disparities around Australia. Primary/ secondary target markets In the points of Jones (2012), in order to identify the business performance of Reebok international ltd in Australia, it is necessary to recognise the primary as well as secondary target market. With the help of this, the company identified that there is a higher requirement for the products of Gym tracks and shorts. After the secondary segmentation, it can be seen that with the rise in time, the requirement for the gym apparels have been increased as most of the people are now concerned about their body fitness. Strategic chosen for different segments As per the statement of Hong (2012), market segmentation is beneficial to estimate the disparities and the similarities among the consumers of several regions. This will lead to the company to understand the choices of the buyers. The demographic segmentation can estimate the benefits of the availing of the manufactured items. In this respect, the business to business technique can be adapted. On the other hand, the psychographic segmentation can measure the interest of the consumers for the products. Again, behavioural segment can differentiated the consumers between some groups based on the knowledge or the usage rate. According to Dowell et al. (2012), market segmentation is beneficial to estimate the advantage of the gym wears production. In this connection, it can be said that with the rise of focus on Reebok, the return from the business will be greater. As a result, the competition will also increase. The brand loyalty, market share will effectively increase. Positioning map Figure 3: Positioning map (Source: Jones 2012) The above figure such as the positioning map has been framed based on the business performance of Reebok. Moreover, it is beneficial to identify the competitive advantage of the mentioned company. The above figure shows that Reebok aimed to the several income group consumers and their standard of living. This concludes that Reebok is highly interested to the capacity of the consumers. In this respect, Hong (2012) opined that most of the gym wears manufacturing companies set out their prices in order to achieve higher profitability and can survive within the industry. Hence, Reebok target to fixed affordable prices of the products. Instead of this, Reebok also maintain good quality of products in their items. This will reflect to maintain a long term relationship with their customers. Therefore, the business will be significant. Conclusion The overall report is beneficial to develop the market situation of gym wears manufacturing in Australia. This study has been developed the company size, company growth and financial position of the mentioned company. In this occasion, after the observation, it can be seen that the revenue earned by the company is appreciable whereas the net operating income and the net income has been decreased over time. However, it can be predicted that there is a potential to improve their income statement. On the other hand, with the comparison of other manufacturing companies, the financial statement of Reebok is higher and the market share of this company is at good position among the industry. In addition, this study is beneficial to estimate the market segment. In this purpose, this study has mentioned several steps of this market segmentation. It can be observed that the steps are such as demographical, behavioural, geographical and psychographic segments. In this relation, this study has developed the definite marketing strategy, which has been followed by Reebok international Ltd. Recommendations After the overall analysis, Reebok is at better position compared to the other companies within Australia. As it can be seen that the profitability statement of this company has been falling over time, therefore, the company can follow some different business strategy. This will be helpful to maintain the number one position in the market and grow within the industry significantly. In this respect, the company can appoint some business expertise, who can guide to the organisation to improve. In addition, the manager can develop a waste management framework. On the other hand, to increase the business, it is necessary to invest a higher amount in the business by Reebok ltd. As the workers are a part of this business, therefore, it is required to provide higher salary that they would not like to switch to the other companies. Lastly, it is necessary to perform to the management effectively that they can supervise their worker's performance optimally. As a result, the business will be successful within the similar industry. References Baines, P., Fill, C. and Page, K., 2013. Essentials of marketing. Oxford University Press. Brunswick, G.J., 2014. A chronology of the definition of marketing. Journal of Business Economics Research (Online), 12(2), p.105. Cannon, H.M. and Yaprak, A., 2014. Cosmopolitan-based cross national segmentation in global marketing simulations. Developments in Business Simulation and Experiential Learning, 28. Chan, K.Y., Kwong, C.K. and Hu, B.Q., 2012. Market segmentation and ideal point identification for new product design using fuzzy data compression and fuzzy clustering methods. Applied Soft Computing, 12(4), pp.1371-1378. Chen, J. and Bell, P.C., 2012. Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure. International Journal of Production Economics, 136(1), pp.56-66. Chon, K.S., 2013. Geography and tourism marketing. Routledge. Cross, J.C., Belich, T.J. and Rudelius, W., 2015. How marketing managers use market segmentation: an exploratory study. In Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference (pp. 531-536). Springer International Publishing. Newton, J., J. Newton, F., Turk, T. and T. Ewing, M., 2013. Ethical evaluation of audience segmentation in social marketing. European Journal of Marketing, 47(9), pp.1421-1438. Dowell, D.J., Dawson, C., Fuller-Love, N. and Hopkins, B., 2012. Entrepreneurial groups in Ireland and Wales: A preliminary typology of entrepreneurs using a marketing segmentation approach. Journal of Research in Marketing and Entrepreneurship, 14(2), pp.184-198. Hong, C.W., 2012. Using the Taguchi method for effective market segmentation. Expert Systems with Applications, 39(5), pp.5451-5459. Jones, M., 2012. Cim revision cards marketing fundamentals. Routledge. Ko, E., Taylor, C.R., Sung, H., Lee, J., Wagner, U., Navarro, D.M.C. and Wang, F., 2012. Malhotra, N.K., 2012. Basic marketing research: Integration of social media. Pearson. Morritt, R. and Weinstein, A., 2012. Segmentation strategies for hospitality managers: Target marketing for competitive advantage. Routledge. Muhamad, R., Melewar, T.C. and Faridah Syed Alwi, S., 2012. Segmentation and brand positioning for Islamic financial services. European Journal of Marketing, 46(7/8), pp.900-921. Okazaki, S., 2012. Fundamentals of mobile marketing: theories and practices. Peter Lang Publishing. Palmer, A., 2012. Introduction to marketing: theory and practice. Oxford University Press. Sanchez-Hernandez, G., Chiclana, F., Agell, N. and Aguado, J.C., 2013. Ranking and selection of unsupervised learning marketing segmentation. Knowledge-Based Systems, 44, pp.20-33. Sharma, A. and Lambert, D.M., 2013. Segmentation of markets based on customer service. International Journal of Physical Distribution Logistics Management.